One Day Only Scam

Who’s involved? – New and Used Dealerships

What is it?  -  The one day only scam isn’t as much a scam as it is carefully orchestrated tactic used by car dealers.  The idea of offering a “sale” for one day on a lot vehicle is simply set up to nudge potential buyers into actual buyers.  By only offering the sale at that current time, they put a sense of urgency on you into making you believe if you walk you will miss out.  The truth is, if you walk you can probably find a similar or better deal.  If you can’t, don’t worry, incentives and promotional cycle through a dealership like a revolving door.  Odds are, you will make a much better purchase, with a better deal, if you do your homework and don’t submit to impulse.

How to avoid? – The best way to avoid this is by simply understanding that the one day sale is a strategy.  If you know this, then you won’t feel the pressure of having to make a quick decision.  You can wait it out, you can seek out other dealerships and offers.  If you’re bold enough to call a salesmen on his bluff, do so and flex your comprehensive car buying knowledge.  This might get the dealer to rethink any dastardly devised ways to squeeze money out of you.  After all, if they know you’re keen on them, they won’t have much play at all. 

Terms & Trigger words to avoid? – The trigger words here is “one day only”.  No dealership is only going to have a sale for one day only.  That’s just bad business.   Proposing that you do, however, is a good way to catch those uninformed consumers that don’t realize this.  If you hear the trigger words stumble from a salesmen’s mouth, take a walk, see how they enjoy that. 

Take it from One Stop Motors, the #1 car advertising company online.